David MacKenzie Ogilvy, (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called “The Father of Advertising.” In 1962, Time called him “the most sought-after wizard in today's advertising industry."Design notes: After I set the text I noticed that the computer took control of the typography again, and didn't give me a "printer's quote".
On a macintosh you have to hold the "ctrl" key down and then type the apostrophe.
Unfortunately, in the fast paced world of today, designers are used to letting old school typographic standards slide (especially in web page design) but they still stand out as good craftsmanship and attention to detail in my mind.
Notice that even in this paragraph of text "printer's" quotes are sometimes “used.”
Font: Helvetica Neue 75 Bold
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